This is one of the first steps in SEO. Without optimizing the website, the search engines are not going to list the site accordingly. Does the site have the correct content, key words, titles, and ensuring the images are set up the right way? It is critical the website is set up to be indexed by the search engines and show up when potential customers are looking for your services.
All social media channels should be looked at as funnels to your website. Think about it in simple terms, people are spending more time go through social media instead of just surfing the web. Every social media channel has a different way of communicating to the set audience, and every demographic has its own way of communication. With new social platforms popping up, there is never one set way of communicating across. The only thing that stays the same across all platforms of social media is creating great content for your audience, and being social instead of putting out spammy sales pitches.
Listing your business with the right places
If you ever seen the movie Forrest Gump, and heard the term “run Forrest run!”. When he ran, he ran so fast he became a success! That phrase should come to mind if you are approached with black hat tactics promising your site to be ranked with 100’s of links to your site. That is not “link juice” or an ethical means to get your site noticed. That means you will be part of the Porn Pills Casino (PPC) group. Also, the search engines will see this, and think your site is trying to game the system.
There are business listings and places to place your business. That is 100% normal, and something you must do to stay relevant. Placing your site with a business journal, or respected directory will have a better long lasting effect compared to being part of the PPC world.
What you do in the real world
What your business does in the real world will happen and relevant during that period of time. Does your business go to conventions, have promotion booths, give lectures or anything else that draws in a crowd? It being placed in social media will share with the other people that were not there, show your business is active, and builds trust that is needed for people to hand over their money to you.
This is just the starting point of effective SEO. I look at SEO as an art form that takes time, patience, and a lot of motivation to get your site top rankings in the search engines.